Yoshihiro Kamichi

Yoshihiro Kamichi, a 44-year-old office worker, receives makeup and gets his hair done by a makeup artist at Ikemen-Works, a makeup salon for men, in Tokyo Wednesday, Feb. 3, 2021. The coronavirus pandemic has been pushing businesses to the edge in Japan, but some in the men's beauty industry have seen an unexpected expansion in their customer base. Japanese businessmen in their 40s, 50s and 60s who had little interest in cosmetics before the pandemic are now buying makeup. (AP Photo/Eugene Hoshiko)