(CN) — Once the canary in the coal mine for pandemic voting, Wisconsin’s outsized importance in November’s general election is set against raging coronavirus activity in the state and the daunting logistics and legal fights over how to handle an unprecedented number of mail-in absentee ballots.
Both President Donald Trump and Democratic challenger Joe Biden have placed the Badger State battleground on a pedestal as a linchpin to victory. Trump won Wisconsin over Hillary Clinton in 2016 by less than 23,000 votes, the first time a Republican presidential candidate took the state since Ronald Reagan in 1984.
Both campaigns have spent serious cash in Wisconsin, and a recent influx of ads and high-profile visits illustrate the gravity of carrying America’s Dairyland and collecting its 10 electoral votes.
Trump has relied on a more pronounced ground game thus far, while Biden has opted for a virtual approach that prioritizes advertising, which the campaign casts mainly as a Covid-19 precaution.
Biden and Trump each came to the city of Kenosha in early September, where violent protests erupted after 29-year-old Jacob Blake, a Black man, was shot in the back seven times by a white Kenosha police officer. Trump toured torched businesses and hammered on law and order; Biden stressed unity and hope during a town hall event at a local church.
Polls, including one released by Marquette University Law School on Wednesday, have mostly shown Biden with a modest but persistent lead over the president in Wisconsin. Wednesday’s Marquette poll had Biden as the choice of 46% of likely voters compared to Trump’s 41% support and 4% support for Libertarian candidate Jo Jorgensen.

Experts are somewhat surprised by the consistency of Biden’s lead, but they also don’t believe it is indicative of an overwhelming love for Biden among a voter base entrenched in their respective partisan ideologies.
Barry Burden, professor of political science and founding director of the Elections Research Center at the University of Wisconsin, said “the polls are really showing a lot of stability in voters’ preferences, and voters seem to have made up their minds,” contrasting with 2016 when polls were more volatile.
Burden confirmed trends like Biden’s support in liberal urban centers like Milwaukee and Madison against Trump’s strong base in rural northern regions of the state and the counties immediately north and west of Milwaukee.
But the professor noted that “Trump is still struggling a bit in the suburbs,” where he’s not faring as well as popular conservatives like former two-term Republican Governor Scott Walker.
Smaller to medium sized cities like Neenah and Sheboygan are trending toward Biden, Burden said, and both candidates are paying close attention to areas in the state’s Fox River Valley near Green Bay.
Michael Moran, chair of the Democratic Party of Brown County where Green Bay is located said, “Brown is interesting because it has Green Bay but it also has a lot of rural areas” with farms that “have been devastated by Trump’s trade wars.”
Poll results are not everything for Moran, who offered that “the polls could say anything and I don’t think we’d let our foot off the gas until Nov. 3.”
Chair of the Republican Party of Wisconsin Andrew Hitt is also not married to polls and remains confident of the president’s odds. Hitt brought up the race in 2016, when a Marquette poll had Trump down by six points two days before the election, a time when many surveys considered Wisconsin a safe win for Clinton.

“As we compare 2016 to 2020, we’d say we’re in a pretty similar boat now as we were then, so we feel very good about the state of the race,” said Hitt, who nevertheless acknowledged it will be very close.