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Friday, April 19, 2024 | Back issues
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Wayne LaPierre corruption trial fuels efforts to rebuild NRA

After a jury ruled in February that the former longtime CEO improperly spent NRA funds, self-described reformers are hoping for a shake-up at the controversial nonprofit. Can the group shed its far-right image — and do rank-and-file members even want to?

MANHATTAN (CN) — The National Rifle Association is at a crossroads. Earlier this year, longtime CEO Wayne LaPierre was found liable for corruption and self-dealing after a New York jury determined he’d improperly spent more than $5 million in donor cash on luxury trips, designer suits and other gaudy personal expenses for himself and his inner circle. 

With LaPierre out, self-proclaimed reform candidates running for the NRA’s board of directors hope the verdict will stoke change, helping them win back trust from American gun owners. But after more than 30 years of tumultuous rule under LaPierre, that could prove to be a tall task.

One of those reform candidates is Phillip Journey, a Kansas judge and former politician now running for his third term on the NRA board. In an interview with Courthouse News last month, he said “a lot of members are finally taking notice” that it’s time for change. 

Journey testified at the trial in January, telling the court that he “threw up a little” when he read the lawsuit. 

“I knew they were in trouble,” he said in court. “It connected so many dots for me.”

During testimony, Journey said financial controls at the NRA were “nonexistent” and claimed that board members loyal to LaPierre turned on him when he started calling for an independent review of NRA’s finances. That account matches those of other former NRA executives and board members, who said at trial they were ostracized or forced out for demanding more financial transparency from LaPierre and his allies.

Take Chris Cox, the former top lobbyist for the organization. In court, Cox said he was disgusted when he learned one day in 2019 that LaPierre had billed $250,000 of Italian designer suits to the nonprofit. 

Cox planned to resign that day, calling it “one of the final straws” after years of growing tensions between him and LaPierre. But before he could, the NRA accused him of planning a coup against LaPierre and placed him on administrative leave. (Cox says it was retaliation for speaking out about spending issues.)

LaPierre himself resigned just days before the start of trial, citing chronic health issues. Between LaPierre’s exit and the jury verdict against him, self-described reformers like Journey say it’s the perfect time to get the group’s finances under control.

That could be easier said than done. New York Supreme Court Justice Joel Cohen, who has overseen the proceedings, has not yet said whether he will seek to restructure the NRA’s board, which still includes LaPierre loyalists. The New York attorney general’s office hasn’t asked him to — though it has sought other relief, including the appointment of a financial compliance monitor at the nonprofit.

Some NRA members fear that even with LaPierre gone, his influence of financial mismanagement runs deep. Board candidate Jeff Knox believes those loyal to the longtime CEO might be hesitant to embrace meaningful change.

That’s why Knox, another so-called reform candidate, wants to see the judge dissolve the board in its entirety. “My hope would be that he removes all of them,” he said.

“I would be okay with the judge completely dissolving the board, including us if we got elected,” Knox added, referencing fellow reformers. “Starting over would not be a bad thing.”

A convention attendee looks at NRA branded shirts for sale at the NRA Store at the NRA Annual Meeting held at the George R. Brown Convention Center on May 26, 2022, in Houston. (AP Photo/Michael Wyke)

Knox has deep ties to the NRA. His father, Neal Knox, was a gun writer turned controversial NRA executive who hired LaPierre in the first place. 

Knox is cautiously optimistic about “Phase Two” of the trial, in which Cohen this summer will determine the scope of injunctive relief. Still, Knox shares his father’s distrust of authority and is skeptical that Cohen or the New York AG can truly reform the troubled nonprofit.

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“The association’s future is about to be decided by a New York judge who has limited knowledge or experience with the NRA or NRA members,” Knox wrote in a March op-ed. “His only points of reference are the NRA-hating Attorney General, legacy media, and the self-serving NRA ‘leaders’ who got the Association into this mess in the first place.”

Even still, the importance of the next phase of trial isn’t lost on prospective board members, who are hoping more LaPierre supporters will get the boot. 

“I think the NRA’s fate will be determined by the second phase,” Journey said.

For its part, the NRA claims it started fixing spending irregularities even before LaPierre’s ouster. The group argues it was actually the victim, exploited by the rogue actions of LaPierre and others.

“A parade of NRA witnesses and independent experts established that the NRA was the victim of actions that were pursued secretly and not in the interests of the Association,” NRA counsel William Brewer III said in a statement to Courthouse News. The jury in the New York trial was a bit more ambivalent, ordering LaPierre to pay back the NRA but also finding that the group violated state whistleblower protections.

It could take more than fiduciary responsibility to restore public confidence in the NRA, which has been bleeding members and cash over the past several years. 

During LaPierre’s reign, the NRA’s rhetoric took a fiery turn, shifting from a largely nonpartisan shooting sports advocacy group to a cornerstone of right-wing culture. 

“The NRA was involved in politics before, but not to the same degree and certainly not as political, not as extremist, not as incendiary [in its] rhetoric,” said Robert Spitzer, a political science professor at SUNY Cortland specializing in gun legislation.

LaPierre wasn’t the sole reason for the shift in the NRA’s messaging, Spitzer added. Also at play were a 1977 revolt by hardliners, as well as the group’s former partnership with Ackerman McQueen, the controversial PR firm said to be deeply intertwined with the NRA’s spending issues. Still, as a fundraising savant and longtime face of the organization, he said LaPierre deserves credit for making those changes stick.

Deviating away from that strategy could be risky, Spitzer added, as it could make it more difficult to mobilize the base and raise cash. But “on the other hand, there are plenty of gun people in America — certainly many who left the NRA and who turned their back on it — because of the path that it went down,” he added. Moving back towards the political center “would mean winning some of those people back.”

Wayne LaPierre, CEO and executive vice-president of the National Rifle Association, addresses the National Rifle Association Convention, April 14, 2023, in Indianapolis. The National Rifle Association of America (NRA) announced Friday, Jan. 5, 2024, that LaPierre said he is stepping down from his position as chief executive of the organization, effective Jan. 31. (AP Photo/Darron Cummings, File)

A vast majority of Americans and even most NRA members support comprehensive background checks. The NRA’s unwillingness to budge on gun reform may not be helping its popularity, particularly as gun violence and mass shootings in the United States show no signs of slowing down.

“I think in general, most Americans, even a lot of Republicans, would at this point see the gun control side as being the more reasonable side,” said Matthew Lacombe, a gun politics professor at Case Western Reserve University. He believes that the NRA can avoid the political issue entirely by getting back to its roots: building robust firearms programs around the country to teach gun safety and host shooting sports.

Some reformers at the NRA agree. “We don’t need to be actively talking about abortion, prayer in schools, immigration policy,” Knox said.

Others in the NRA aren’t so sure. “I’m a former Army officer,” said Willes Lee, a current NRA board member, “I’m an M1 tank guy. I firmly believe I should be able to have an M1 tank in my yard as long as I'm not bothering other people.”

Lee also testified at trial in January. Despite some very public spats with NRA leadership over the years, he doesn’t think sweeping messaging changes are necessary.

“That won’t gain us members,” Lee said. Falling membership rolls are “because of the trust and confidence issue and not because of our messaging,” he added, warning that changing the group’s politics could lead to further declines.

Board elections will wrap up at the end of April, with new members sworn in in May. Meanwhile, the next phase of the trial kicks off mid-July — meaning that depending on what relief Judge Cohen orders, the new board members could be faced with a slew of organizational changes.

Between the election and the trial, the NRA could look very different in just the next few months. Whatever happens, Knox knows his work is cut out for him if he wins a seat. “It’s going to take years to regain the trust of our members and the general public.”

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Categories / Courts, Politics, Second Amendment

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