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Space Doll

A prominent astronomer who claims American Girl Brands misappropriated aspects of their physical appearance and identity for a space-themed doll without consent may pursue their Lanham Act claims against the company, a federal court in Wisconsin ruled, finding consumers could be confused about whether the astronomer endorsed or is somehow connected with the doll.

MADISON, Wis. — A prominent astronomer who claims American Girl Brands misappropriated aspects of their physical appearance and identity for a space-themed doll without consent may pursue their Lanham Act claims against the company, a federal court in Wisconsin ruled, finding consumers could be confused about whether the astronomer endorsed or is somehow connected with the doll. 

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