Software Company Challenges Google

     PORTLAND, Ore. (CN) – CollegeNET, a software company, sued Google in a trademark complaint to keep the Internet giant from calling its new personal computer a SpeedBook. CollegeNET says it trademarked the name in 2003, but Google registered the name in Tonga this year, and is trying to register it in the United States.




     Portland-based CollegeNET says it provides web-based “scheduling, event and facilities management software and services to hundreds of institutions in Oregon, across the United States and abroad.”
     But in February, CollegeNET says, Google filed an application in the Kingdom of Tonga to register the SpeedBook name.
     In June, Google vice president of product management Sundar Pichai announced that Google will launch a new computer that runs Google software this fall.
     In August, Google tried to trademark the SpeedBook name in the United States, according to the complaint. That application apparently is pending.
     Since then, technology bloggers and journalists have speculated that Google plans to launch a computer called SpeedBook, CollegeNET says.
     CollegeNET wants Google enjoined from using the name SpeedBook, and ordered to withdraw its SpeedBook trademark application.
     It is represented by Michael Zachary with Christensen O’Connor Johnson & Kindness of Seattle.

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