Pepsi Loses EU Court Appeal Over Pog Design

     (CN) – A European court ruled that PepsiCo’s pog design is not distinct enough from one previously registered. Pogs, also known as rappers or tazos, are small, disc-shaped promotional items used by children in games.




     Grupo Promer Mon Graphic, which filed its pog design in February 2003, challenged Pepsi’s filing of a similar design in September of the same year.
     Although the nature of pogs generally restricts their design to a specific shape and size, the European Court of Justice ruled, Pepsi could have used a different, non-circular delineation in its pog design and avoided similarities.
     The court’s ruling annulled a decision by a harmonization office to dismiss Grupo Promer’s application for invalidity.

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