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Class Demands Its Camel Cash

LOS ANGELES (CN) - R.J. Reynolds used "Camel Cash" coupons to double the sale of Camel cigarettes, then ripped the bottom out of the program to avoid redeeming "hundreds of thousands" of coupons its customers had saved, a class claims in Federal Court.

R.J. Reynolds Tobacco doubled the sale of Camel cigarettes through its Camel Cash coupons, which it began offering in 1991, lead plaintiff Amanda Sateriale claims. Reynolds included a certificate with each pack of Camel cigarettes that customers could redeem for Camel merchandise.

Over the next 15 years, Sateriale says, Camel smokers saved "hundreds of thousands" of certificates, then R.J. Reynolds "abruptly discontinued" the program in 2007, leaving its customers holding worthless paper.

Sateriale claims Reynolds killed the program when it discovered that customers had amassed too many certificates to make the program profitable.

Sateriale wants damages for consumer fraud. She is represented by Lionel Glancy and Marc Godino with Glancy Binkow & Goldberg.

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