Chicago Cubs Sue Under Armour for $11 Million


     CHICAGO (CN) – The Chicago Cubs claim Under Armour reneged on a $10.8 million sponsorship contract, citing tough economic times, though it’s already received the benefits of ads “on the outfield doors amid the brick and ivy outfield walls of Wrigley Field,” and continues to feature Wrigley Field and Cubs players in its ads.




     The Cubs claim the clothier has already run ads featuring numerous Cubs players, has shot ads at Wrigley Field, that the team even scheduled an “Under Armour Day” at Wrigley Field this year, and refused other lucrative sponsorship offers because of its commitment to Under Armour.
     “After receiving the formalized contract from the Chicago Cubs and after the conclusion of the 2008 baseball season, Under Armour displayed advertising on its Web site featuring Wrigley Field and Chicago Cubs’ player Alfonso Soriano. That advertising is displayed on Under Armour’s Web site to this day, January 22, 2009,” the complaint states.
     The Cubs claim Under Armour backed out of the deal on Dec. 12, 2008, after reporting that its year-end earnings were lower than expected and did not meet industry expectations. “Its stock plummeted 15% on the day this news was reported,” according to the complaint.The Cubs demand the $10.8 million, in a contract complaint in Federal Court

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