WASHINGTON (CN) – Advertisers are becoming more aggressive about embedding advertising into television shows, and the Federal Communications Commission seeks input on changing the regulations to protect consumers from thinking that these placements are not paid advertising.
Methods of embedding include threading advertising through plots, dropping a visual ad on top of programming, placing product rich serial stories among commercials, and attempting to further blur the line between children’s programming and advertising.
     The agency seeks input on potential rules for more clearly identifying sponsors in children’s programming, cable television shows, radio host endorsements, and ads already embedded in feature films that are rebroadcast on TV.
     Click on the document icon on the front page for details and other new regulations.

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