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Wednesday, May 1, 2024 | Back issues
Courthouse News Service Courthouse News Service

Colorado explores solutions to ‘news deserts’

Journalists and others in Colorado have begun organizing efforts that offer hope to communities elsewhere in the country.

DENVER (CN) — The United States once boasted a range of competing newspapers with thick national and local news sections. Today, most cities and towns across the country offer only one local newspaper, if that, and its few pages carry far more syndicated content than local reporting by journalists living in the community.

Places with little or no local news coverage, called "news deserts," pose perils to civil society, according to Sarah Stonbely, director of the State of Local News Project at Northwestern's Medill School of Journalism, Media and Integrated Marketing Communications.

"Fewer newspaper reporters means power is not being watched," Stonbely said. "Leaders are not being held accountable. Local government corruption of all sorts increases. Fewer people run for election. Voter turnout goes down, so democracy itself suffers."

Solutions to news deserts can be found within their communities, contend academic and professional news advocates. Options include a change from for-profit business models to nonprofit entities with philanthropic supporters, or shifting reliance on advertising in favor of subscriptions. Greater community engagement seems to be the key.

Colorado publications fight to operate

Colorado illustrates the challenges nationwide. The Colorado Springs Independent announced plans in December to suspend publishing this month. The final edition of The Indy— a free full-color magazine-style weekly newspaper — was published Dec. 27.

"We ran out of money, plain and simple," said Indy publisher Fran Zankowski. "We realized in December there was not much likelihood of having enough revenue in January to pay our team, so we're suspending operations for now. It was a really tough decision to lay everyone off."

He hopes the publication can return by February.

"We're looking for any potential investors to help us revive and relaunch as a more financially stable publication," he said. "Losing the Indy would mean losing a critical voice in the Springs, leaving a really huge gap in news coverage of the city and adding to news deserts statewide." 

According to Zankowski, the rural counties on the eastern plains of Colorado can barely sustain a single weekly or monthly newspaper, and southeast of Pueblo are three sparsely populated counties — Cheyenne, Conejos and Costilla— with no newspapers.

Many Colorado mountain communities are becoming news deserts, too, apart from resort towns like Aspen, Vail and Steamboat Springs. The northwest and southwest corners of the state are particularly barren, with a few exceptions, like The Durango Herald.

Denver was once home to The Denver Post and The Rocky Mountain News until its owner, E.W. Scripps, shuttered the publication. One year later, investment fund Alden Global Capital, the second-largest U.S. publisher behind Gannett, purchased the Post, which endures today with a circulation under 60,000 in a metro area of 2.9 million people.

"Social media has taken the place of the newspaper," said Larry Ryckman, editor of The Colorado Sun, a nonprofit online newspaper launched in 2018 by former employees from the Post. "Mom-and-pop newspaper publishers have a hard time keeping their heads above water, and no one is there to take their place."

"Conglomeration is a major reason for news deserts," Ryckman said. "Conglomerates are buying up established newspapers struggling to survive. Then they sell off the paper's real estate and other assets — like printing plants — jack up subscription and advertising rates, cut staff and squeeze every penny out of it that they can."

According to Medill's 2023 State of Local News report, Colorado has 140 news outlets, which include 112 print newspapers — 28 dailies and 84 weeklies, eight digital newspapers, 11 public broadcasting outlets and nine ethnic outlets. The count is down 3% from a year ago and more than 16% since 2004. Southeastern Colorado counties with no local news outlets signal the most extreme form of news desert.

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The national picture

"We've lost a bunch of papers," Stonbely said.

According to the report, the United States has lost almost a third of all newspapers since 2005. There are now barely 6,000 newspapers in the United States, including about 1,200 dailies and almost 4,800 weeklies, representing a net loss of almost 2,900 newspapers.

In 1,562 counties nationwide, 52 million residents have only one local news source.

"The rate of newspaper losses in the U.S. ticked upward in 2023 to two-and-a-half a week," wrote Penelope Muse Abernathy, a visiting professor at Northwestern and author of the report. The acceleration was "driven by a handful of large chains and smaller regional companies shuttering multiple papers in one fell swoop."

The Dakotas, Iowa and Minnesota lost the most newspapers per capita between 2005 and 2023, Abernathy found.

"Over the past year, 131 newspapers in 77 counties were unable to regain their economic footing in a post-pandemic world and disappeared from their communities," she wrote.

According to the report, three million people live in the 204 U.S. counties without a single news source. These counties are predominately rural and sparsely populated, where 17% of the population live in poverty.

"Residents often lack access to either cable or reliable high-speed internet. Cut off from state and regional news networks, they rely on their cell phones, which offer a diet heavy on national news, as well as misinformation and disinformation," Abernathy wrote.

Ryckman cited The Salinas Californian, a Gannett-owned paper with no local reporters.

"All the news is from syndicated sources like Associated Press," he said. "The only local content is the death notices."

"We've lost so many journalism jobs as a result," Stonbely said, noting a 70% decrease in newspaper jobs over the past 15 years, for fewer than 32,000 newsroom jobs nationwide today. "A lot of these journalists have been on their beats for many years, so all their institutional knowledge is lost," she added.

A community effort

Countering these national trends locally, journalists and others in Colorado have begun organizing efforts that offer hope to communities elsewhere in the country.

Spearheading the statewide effort is the Colorado Media Project, formed in 2018 as a coalition of journalists, community advocates and philanthropic funders, plus business and civic leaders.

The project had awarded 70 grants as of January 2023 totaling more than $1.4 million "to strengthen service to Colorado’s communities of color, non-English speaking residents, and rural residents." It has also awarded three-year grants of $680,000 to support capacity-building and sustainability for local publications.

A significant partner within the Colorado Media Project is the Colorado News Collaborative, or CoLab, which supports more than 180 newsrooms “by strengthening high-quality local journalism, supporting civic engagement, and ensuring public accountability.”

Among CoLab's partners is Colorado Community Media, the state’s largest local news publisher, producing two dozen "hyperlocal" publications with a total weekly readership of more than 300,000.

Linda Shapley, former managing editor of The Denver Post, serves as publisher of the for-profit venture, which is supported by advertising.

"You can tell our reporters live in the communities they cover because they know all the elected officials and work to keep them accountable," Shapley said. "They know where to go for the inside story and don't have to wait for a press release."

Another CoLab partner, the Colorado Freedom of Information Coalition, helps local journalists gain access to public records and enforce open government laws.

Because of spreading news deserts, Executive Director Jeff Roberts says governmental agencies may operate unchecked.

"There's fewer journalists than ever paying attention to all the school boards, town councils, municipal districts and other government units around the state," Roberts said. "When that happens, whether purposefully or not, governments may operate in secrecy. So, we help journalists report about what they're doing that affects local communities."

Zankowski says the community must step up to end news deserts in Colorado and nationwide.

"You can have a wealthy person come in and restore a struggling paper, which might be for vanity, or maybe they really care — but to sustain a local news publication, you need the community to support it."

Greater cooperation between local media outlets and the communities they serve offers the best hope for reversing news deserts, said Tim Regan-Porter, CEO of the Colorado Press Association. He said the Colorado Media Project, CoLab and the Colorado Press Association are planning to engage communities in new ways this year.

He points to The Herald Times in the central mountain town of Meeker in Rio Blanco County. "They found themselves close to not being able to make ends meet. So, they worked with us and CoLab to put out an appeal to the community, raising about $40,000 in a matter of days," Regan-Porter said. "Since then, they've partnered with the library in setting up a nonprofit to accept reader support and donations. The community showed how much they care about their local newspaper."

Since 2024 will be a "contentious" year, he thinks newspapers can help communities engage with their neighbors and beyond.

"I believe newspapers can play a healthy mediating role, or at least a convening role, in these conversations, and communities will see the value of their local news organizations," Regan-Porter said.

Categories / Media, National, Regional

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