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Vérité in Advertising

The EU high court ruled Wednesday that France’s big-box grocery giant Carrefour may be misleading consumers by comparing its prices to those of smaller markets in ads – and only noting the size difference between the markets in tiny print.

LUXEMBOURG – The EU high court ruled Wednesday that France’s big-box grocery giant Carrefour may be misleading consumers by comparing its prices to those of smaller markets in ads – and only noting the size difference between the markets in tiny print.

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