Trojans Hang On|to ‘SC’ Logo Victory


     (CN) – The University of Southern California can hold on to its victory in a trademark battle over the “SC” logo after the Supreme Court on Monday turned down the University of South Carolina’s appeal.




     The high court let stand a Federal Circuit ruling rejecting bids by the South Carolina Gamecocks to register its “SC” baseball logo and and to have Southern California’s trademark canceled.
     The Gamecocks had wanted to print the baseball logo on hats, uniforms, T-shirts and other apparel, but the Southern California Trojans said the Gamecocks’ interlocking “SC” logo was too similar to its own.
     A three-judge panel of the Federal Circuit had determined that South Carolina failed to show a “genuine issue for trial on whether the initials ‘SC’ ‘point uniquely’ to the State.”
     “We agree that ‘SC’ may refer to the State of South Carolina,” U.S. District Judge Claudia Wilken wrote for the appellate panel. “But as the evidence offered by Southern California demonstrates, ‘SC’ refers to many entities aside from the State.”
     Because the Supreme Court rejected South Carolina’s appeal, the Federal Circuit decision remains intact.

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