Tesla Motors unveils the new lower-priced Model 3 sedan at the Tesla Motors design studio in Hawthorne, Calif., on March 31, 2016. Tesla, recognizing as imperative its ability to produce a cheaper electric car, told employees on Jan. 18, 2019, that it must cut 7 percent of its workforce. Tesla’s cheapest model right now is the $44,000 Model 3, and it needs to broaden its customer base to survive. (AP Photo/Justin Pritchard)