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Friday, April 19, 2024 | Back issues
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Sports Fuel

The Seventh Circuit ruled that Gatorade may describe itself as “The Sports Fuel Company,” without infringing upon the trademark of a Chicago-based nutrition consulting firm called SportFuel. Gatorade’s use of the phrase is “merely descriptive,” and the beverage company “specifically disclaimed exclusive use of the phrase.” 

CHICAGO – The Seventh Circuit ruled that Gatorade may describe itself as “The Sports Fuel Company,” without infringing upon the trademark of a Chicago-based nutrition consulting firm called SportFuel. Gatorade’s use of the phrase is “merely descriptive,” and the beverage company “specifically disclaimed exclusive use of the phrase.” 

Categories / Appeals, Business, Media, Sports

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