Sports Fuel

<span style="font-weight: 400;">The Seventh Circuit <a href="http://www.courthousenews.com/wp-content/uploads/2019/08/Sports-Fuel.pdf"><strong>ruled</strong></a> that Gatorade may describe itself as “The Sports Fuel Company,” without infringing upon the trademark of a Chicago-based nutrition consulting firm called SportFuel. Gatorade’s use of the phrase is “merely descriptive,” and the beverage company “specifically disclaimed exclusive use of the phrase.” </span>

CHICAGO – The Seventh Circuit ruled that Gatorade may describe itself as “The Sports Fuel Company,” without infringing upon the trademark of a Chicago-based nutrition consulting firm called SportFuel. Gatorade’s use of the phrase is “merely descriptive,” and the beverage company “specifically disclaimed exclusive use of the phrase.”

Categories / Appeals, Business, Media, Sports

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