Sleep Ring Is Jive, Customer Claims


     BELLEVILLE, Ill. (CN) – The “Silent Snooz” nasal septum ring does not reduce snoring or aid sleep as advertised, a class action claims in state court.
     Named plaintiff Justin Swires sued Glen Cove, N.Y.-based Incredible Scents Inc., in St. Clair County Court.
     “Defendant’s medical efficacy assertions about Silent Snooz are false,” the complaint states. “(T)he product does not reduce the frequency of snoring; it has not been the subject of a reliable clinical test to reduce snoring; nor is it patented to reduce snoring, promote freer breathing, open nasal passages, or facilitate nasal breathing.”
     Swires says he bought the contraption at a Walgreen’s pharmacy, which is not a party to the complaint.
     He seeks an injunction and class damages for consumer law violations, breach of warranty and unjust enrichment.
     He is represented by Brian Kreisler in O’Fallon, Ill.

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