Ski Resort Loses Ruling Over ‘Vail’ Trademark

DENVER (CN) - The owner of Vail Ski Resort may not trademark the word "Vail," the 10th Circuit ruled. It dismissed a lawsuit over Vend-Tel-Co.'s use of the name in the phone number 1-800-SKI-VAIL. Any customer confusion is a risk that Vail

Associates took when it chose to identify its resort with a word that's primarily used to describe the town in Colorado, Judge Baldock concluded.

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