(CN) – Swimmer and Olympic champion Ryan Lochte wants the United States to trademark his catchphrase “Jeah.”
Lochte told the U.S. Patent and Trademark Office earlier this month that he wants to market the word on a long line of consumer products, including swim goggles, sunglasses, workout videos, gift cards, jewelry, mugs, key chains, clothing, trading cards and water bottles.
In video from 2009 posted on YouTube, Lochte defined “Jeah” as a modification of “Chea,” a word frequently used by rap artist Young Jeezy.
“It means, like, almost, like, everything,” Lochte said. “Like happy. Like, if you have a good swim, you say, ‘Jeah.’ Like, it’s good. So, I guess … it means good.”
Lochte steps into line at the patent office alongside NBA stars Jeremy Lin, who filed to trademark “Linsanity” in February, and Anthony Davis, who wants to use the momentum of his famous unibrow to propel the trademarks “Raise the Brow” and “Fear the Brow.”
In June, before he was the first pick in the NBA Draft, Davis told CNBC: “I don’t want anyone to try to grow a unibrow because of me and then try to make money off of it. Me and my family decided to trademark it because it’s very unique.”
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