WASHINGTON (CN) – The Federal Communications Commission revises its telemarketing rules to align them with Federal Trade Commission rules, and removes the established business relationship exemption.
The FCC will require prior express written consent for all autodialed or prerecorded telemarketing calls to wireless numbers and for prerecorded calls to residential lines.
The established business relationship exemption for such calls to residential lines will be removed. However, consent for purely informational calls need not be written.
All prerecorded telemarketing calls will have to allow consumers to opt out of future prerecorded telemarketing calls using an interactive, automated opt-out mechanism.
The new rules are meant to offer consumers greater protection from intrusive telemarketing calls, according to the FCC. It also should reduce industry confusion about telemarketers’ obligations.
The rules go into effect July 11.
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