Pom Lowers The Boom On Rivals

     LOS ANGELES (CN) – Pom Wonderful, which popularized pomegranate juice, sued Coca-Cola and Fresherized Foods for false advertising and unfair competition in two federal complaints. Pom claims Coca-Cola falsely claims that its “Pomegranate Blueberry” juice is made primarily from those fruits, but it’s actually mostly apple and grape, and that Fresherized falsely advertises its product as “100% pomegranate juice,” though it is not.

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