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Pfizer Will Drop Jarvik’s Lipitor Ads

Pfizer, under congressional scrutiny for its ubiquitous TV ads for Lipitor, said Monday that it would drop its ad campaign featuring Robert Jarvik, one of the inventors of the artificial heart. One ad appeared to feature Jarvik rowing across a lake, but the rower was actually a body double.

Pfizer spent more than $250 million on ads in the past two years, and paid Jarvik $1.35 million to promote Lipitor, the world's best-selling prescription drug, which brought Pfizer a reported $12.7 billion in sales last year.

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