(CN) - A Toronto firm ran a pyramid scheme based on a "time leverage" marketing system and "perpetual motion products," according to a class action in British Columbia Federal Court. Mark Cuzzetto claims Business in Motion International recruited him at a sales seminar at a Vancouver Ramada Inn.
Cuzzetto claims defendants Alan Kippax, of Bayfield, Ontario, and Ashif Mohamed, of Toronto, bilked him in a pyramid scheme.
Cuzzetto claims that new members of the company's sales force must pay an $80 membership fee and to buy a "perpetual motion product" for $3,200.
Cuzzetto says his payment got him one of two sales representative positions then available on the company's "perpetual motion corporate ladder."
He says the "position" required him to sell memberships and "machines" to others. Proceeds from sales were to work their way up the ladder to more senior sales representatives.
Cuzzetto claims that he did his job well, earning enough credits to qualify for a super vice president position. But at that point, he says, his perpetual motion ladder was "crushed," and he had to pay $100 to be transferred to another ladder.
Cuzzetto says that at no time has he received any compensation from his participation.
Even his $3,200 investment in the "perpetual motion product" came up wanting, he says. When he tried to use his product, an "Ultra Life Club Membership," for a trip he was planning to Hawaii, Cuzzetto found the hotel rate it offered was more expensive than the price offered through Expedia.
He wants his money back, with interest, and damages.
His lead attorney is Luciana Brasil with at Branch MacMaster of Vancouver B.C.
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