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Pam Anderson, Richie Rich Face Muse Trademark Claim

MANHATTAN (CN) - Pamela Anderson and fashion designer Richie Rich violated Maggy London's Muse trademark by launching a women's clothing line called Muse and sometimes A*Muse, London claims in Federal Court. The slight modification to A*Muse was "a disingenuous effort to disguise their infringing activities," the lawsuit states.

Maggy London International claims Anderson and Rich (aka Richard Eichhorn) announced plans last year to launch a women's clothing line called Muse.

The company claims it sent the former "Baywatch" star and the high-profile designer letters informing them that the name was already trademarked for women's clothing, but neither Anderson nor Rich responded.

Instead, the pair allegedly sponsored fashion shows in Miami and New York under the Muse mark, occasionally changing it to A*Muse.

Maggy London says their attempt "to slightly modify the mark to A*Muse was nothing more than a disingenuous effort to disguise their infringing activities."

The company claims Anderson and Rich knew that the trademark belonged to London before they started using it. The defendants' Muse line dilutes the reputation of London's high-quality clothing line, the company claims.

Maggy London International seeks an injunction, disgorgement, damages and costs for infringement and unfair competition.

It is represented by Thomas Furth with Kudman Trachten Aloe in New York.

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