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New Age Medicine Fight Floats into Court

PRESCOTT, Ariz. (CN) - A man who describes himself as "somewhat of a celebrity and a person of note, particularly in the field of alternative medicine," claims a former partner, who specialized in "brain training technology," stole his formulas and muscled him out of his life's work. Don Medicine Wolf says that when he met Ambaya Pilar Martin at a 2007 New Age festival in Sedona, she described herself as a "'businesswoman,' who is 'Mexican by birth, American by culture, Hindi by heart and Native American by destiny."

In his federal complaint, Medicine Wolf says he "adopted the Native American name Don 'Medicine Wolf' as he is the developer and discover (sic) of numerous formulas and products designed to improve and enhance a person's health and well being."

He claims that Martin swiped formulas it took him 40 years to develop, and is "producing substandard and potentially harmful products to the consumer."

In addition to his former partner, Martin, Medicine Wolf sued Sacred Health, Ambaya Gold Health Products, 11-Elements, Uni-Verse Dravya Dharmi, and Electro-Energetics, all Sedona-based LLCs.

He claims that Martin pushed him out of the company they created together and "improperly retained copies of all formulas" in a plan to "consummate a large distribution deal which would result in a sizeable profit."

When Medicine Wolf tried to take along his notes, Martin "physically assaulted him and forced plaintiff back into his lab," according to the 13-count complaint.

Medicine Wolf says that when he met Martin at the Raw Spirit Festival in Sedona, in late 2006 or early 2007, she described herself as an adherent of "Neuro Magic."

"'Neuro Magic's' purpose was to offer 'brain training technology' which created 'new neural pathways,'" according to the complaint. It continues: "Ms. Martin held herself out to be a 'licensed practitioner' of said 'brain training technology.'"

Medicine Wolf says they formed a partnership to sell Medicine Wolf Products online under the name Sacred Health, and agreed that he would keep the rights to his formulas.

But he says he found out that he was not a partner in Sacred Health, and that Martin had made herself the sole owner of a new company, Ambaya Gold. He says Martin continues to "promote, manufacture, sell and distribute the Medicine Wolf Products over [his] objection."

Medicine Wolf adds that "since leaving Ambaya Gold, agents of Ambaya Gold have attempted to locate plaintiff's whereabouts by speaking with, and in some cases, physically intimidating, plaintiff's friends and family."

Martin did not reply to a request for comment.

Medicine Wolf seeks punitive damages for breach of fiduciary duty, fraudulent transfer, breach of contract, unjust enrichment, misappropriation of trade secrets and other charges. He also seeks ownership of his formulas, and a 50 percent stake in Ambaya Gold. He is represented by Donald Hudspeth of Phoenix.

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