Figures of women or girls, identified by skirts and ponytails, started going up on Monday at intersections that previously featured the familiar figure of a man in mid-stride to let pedestrians know when to cross.
Other walk/don’t walk signs are designed to show couples — some same-sex and some opposite gender — holding hands.
Madrid City Hall says the signs are important to fostering gender and gay equality given their visual impact.
The city says it paid $25,000 for replacing 288 lights at 72 street crossings.
Madrid is hosting the 2017 World Pride celebrations June 23-July 2. The city says the new signs will remain after the event.