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Knock Off the Spam, Class Tells The Gap

SAN FRANCISCO (CN) - The Gap is harassing customers with wireless spam text messages to promote holiday sales, a class action claims in Federal Court.

Lead plaintiff Danielle Lerner said she's received repeated spam text messages advertising the company's Old Navy clothing line. Lerner says she's been getting the spam since November 2005.

To add injury to annoyance, Lerner say she and other victims have to pay their wireless service providers for receiving this "pernicious form of marketing."

She seeks class damages of at least $500 for each violation of the Telephone Consumer Protection Act, and an injunction ordering The Gap to stop sending its wireless spam.

They are represented by David Parisi with Parisi and Havens of Sherman Oaks.

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