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Ice Cream Maker Denies It Scooped Rival

HOUSTON (CN) - Blue Bell Creameries claims its "Mooo Tracks" ice cream does not violate Denali Co.'s trademarked "Moose Tracks" ice cream. In its federal claim, Blue Bell says it's been selling "Mooo Bars" ice cream since 1984, and Denali did not trademark Moose Tracks until 1992.

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