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Thursday, March 28, 2024 | Back issues
Courthouse News Service Courthouse News Service

IBM Millennial Ads

While IBM “devoted countless millions of dollars to its effort to rebrand as a hip, Millennial-centric tech company,” a 60-year-old claims in a federal complaint the company fired him because of his age.

AUSTIN, Texas — While IBM “devoted countless millions of dollars to its effort to rebrand as a hip, Millennial-centric tech company” in a nationwide ad campaign, it discriminated against an older employee, and fired him for being 60, he claims in a federal complaint.

Categories / Civil Rights, Employment, Technology

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