Updates to our Terms of Use

We are updating our Terms of Use. Please carefully review the updated Terms before proceeding to our website.

Friday, July 19, 2024 | Back issues
Courthouse News Service Courthouse News Service

Godzilla v Subway Sandwiches

LOS ANGELES (CN) - The Subway sandwich franchise violates the Godzilla trademark in its new national TV commercials that show the monster attacking a Japanese city, then endorsing the "$5 footlong" sandwich "by spreading his hands a foot apart," trademark-holder Toho claims in Federal Court.

Toho claims that Subway's corporate parent, Doctor's Associates, refused its demand to stop the infringing commercials, but continued showing them during this year's NCAA basketball tournament, on "American Idol" and other shows, on network, cable and satellite TV.

The McCarthy Mambro Bertino advertising firm created the commercial for Subway, which has a $500 million annual advertising budget and more than $10 billion in annual sales, Toho says. "The Godzilla character is the centerpiece of the commercial," says Toho, which demands disgorgement of unjust profits, damages, and an injunction.

Godzilla was created in 1954, known as Gojira in Japan. The monster was awakened from his bed under the ocean by the detonation of an atomic bomb. The first Godzilla movie, "Godzilla, King of the Monsters," was released in the United States in 1956. Twenty-seven sequels have been released.

Categories / Uncategorized

Subscribe to Closing Arguments

Sign up for new weekly newsletter Closing Arguments to get the latest about ongoing trials, major litigation and hot cases and rulings in courthouses around the U.S. and the world.