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GNC Stores Face Catch-22 Steroids Action

CHICAGO (CN) - General Nutrition Centers sells 19 ineffective steroid products as legal, and if they are effective, then they're illegal, a class action claims in Federal Court. "If the steroid hormones marketed and sold by GNC were effective for such purpose, they would be illegal anabolic steroids under Illinois and federal law. GNC is thus marketing and selling either snake oil or illegal controlled substances," the complaint states.

"This consumer class action arises form GNC's sale of certain steroid hormones that GNC knows are ineffective for their intended, marketed and ordinary purpose," the complaint states.

"The utter lack of value to consumers who purchase steroid hormone products from GNC lies at the heart of this case. GNC unfairly and deceptively masks this lack of value through knowing concealments, false implications and affirmative misrepresentations."

Plaintiffs demand damages and an injunction for consumer fraud. They are represented in Cook County Chancery Court by John Goldsmith with Trenam, Kemker, Scharf of Tampa, Fla.

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