In a complaint filed in Broward County, Fla., Waverly Robinson says the Wen by Chaz Dean cleansing conditioners she purchased were a waste of money that caused serious side effects including hair loss, dryness, thinning and an itchy scalp.
Her claims are similar to those in an ongoing class action in which hundreds of plaintiffs claim Dean's products
contributed to their extreme hair loss.
Unlike the plaintiffs in that case, Robinson is also suing QVC, the television shopping service that markets and sells WEN products.
Dean's A-list clients have included Brooke Shields, Alyssa Milano and Christina Applegate, all of whom at one time or another have attested to the quality of his products.
But Robinson says she no longer finds those claims convincing.
"Plaintiff, and all other similarly situated consumers, did not bargain for Products that cause adverse effects in exchange for their payment of the purchase price," the March 29 complaint says. "Plaintiff contends that the Products do not work as impliedly warranted and as a result, mislead consumers into purchasing the Products under misleading circumstances."
Robinson seeks unspecified damages, full restitution and a disgorgement of all ill-gotten gains on multiple claims of negligent misrepresentation and violations of Florida's Deceptive and Unfair Trade Practices Act.
She is represented by Joshua Eggnatz of Eggnatz, Lopatin & Pascucci LLP in Davie, Fla.
Representatives of the parties could not immediately be reached for comment.
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