KANSAS CITY, Mo. (CN) – A woman claims Slim 4 Life used her photo without permission as the “Before” picture in a weight-loss ad in the Kansas City Star. She claims the company advertised that she “was ‘disappointed’ in herself, she thought she was unattractive and she had low self esteem. She says she never had anything to do with Slim 4 Life, and they used another woman for the “After” picture.
Jessica Anne Collins says nearly 250,000 copies of the ad were circulated. She demands punitive damages for misappropriation of her likeness.
Collins sued 4 Life Weight Loss Centers dba Slim 4 Life. She is represented in Jackson County Court by Michael Ketchmark.