Dannon Yogurt Accused Of False Advertising

LOS ANGELES (CN) - Dannon illegally advertises that its yogurt is "'clinically' and 'scientifically' 'proven' to provide consumers with health benefits that other yogurt products cannot," a class-action complaint claims in Federal Court. Dannon's claims that its Activia, Activia Lite and DanActive yogurts have "exclusive health benefits [that] result from its proprietary strains of 'probiotic' bacteria that are unique to the products ... are false, misleading and reasonably likely to deceive the product," lead counsel Coughlin Stoia Geller claims. See complaint.

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