Court Allows Lawsuit Over Alleged Splenda Copycat

     PHILADELPHIA (CN) – The 3rd Circuit has allowed Johnson & Johnson to proceed with a lawsuit against Heartland Sweeteners and Heartland Packaging Corp., which make and package artificial sweeteners that look like the plaintiff’s popular Splenda sucralose.

     McNeil Nutritionals, the Johnson & Johnson subsidiary that makes Splenda, has proven the “likelihood” that consumers will confuse Heartland sweeteners with Splenda products.
     Heartland sells its store-brand sweeteners in supermarkets and gas stations, including Giant, Stop & Shop, Safeway, Albertson’s and Wal-Mart. See ruling.

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