Cosmetics retailer faces privacy action

CHICAGO — A federal court in Illinois declined to dismiss a consumer’s proposed class action against M.A.C. Cosmetics accusing the retailer of violating the Illinois Biometrics Information Privacy Act through its virtual makeup try-on technology. The consumer plausibly alleged the retailer collected scans of her facial geometry through in-store and online virtual try-on features without providing the required disclosures or obtaining her written consent.