Class Claims Wal-Mart Lies on Juice Labels

     (CN) – A class action in Flagler County, Florida claims Wal-Mart is deceptively labeling its Great Value brand Cranberry Pomegranate 100 percent juice, when in fact, it’s not.
     In a lawsuit filed last week, lead plaintiff Cheryl Hulse says the world’s largest retailer misleads consumers through labeling, advertising and other marketing to believe its cranberry pomegranate juice consists primarily of two fruits.
     “The Product’s label prominently displays the words ‘Cranberry Pomegranate,’ while at the same time down plays the other words in smaller and thinner font that reveal the juice is actually a flavored juice blend from concentrate, primarily consisting of water and cheap white grape juice concentrate, apple juice concentrate, and plum juice concentrate,” the complaint says. “The names of the cheap juices are not identified on the front of the label. Cranberries and pomegranates are prominently depicted on the Product’s label, while none of the other cheaper juices are even pictured on the Product’s label.”
     Hulse calls this “a misleading and unfair marketing tactic.”
     Cranberries and pomegranates are known for their health and nutritional benefits. Both contain high levels of antioxidants which aid in neutralizing free radicals and repairing tissue damage. Both also have high benefits for the cardiovascular system and aid in lowering blood pressure. The complaint alleges that the class was damaged when they were deceived into believing they were buying these two antioxidants, but instead ended up with mostly water and cheap juices.
     Hulse seeks unspecified damages, disgorgement of ill-gotten funds, and declaratory relief on claims of negligent misrepresentation, unjust enrichment and violations of Florida’s Deceptive and Unfair Trade Practices Act.
     She is represented by Joseph Eggnatz of Eggnatz and Lopatin from Davie, Florida.
     Representatives for Wal-Mart did not immediately respond for a request for comment.

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