Updates to our Terms of Use

We are updating our Terms of Use. Please carefully review the updated Terms before proceeding to our website.

Thursday, March 28, 2024 | Back issues
Courthouse News Service Courthouse News Service

Bailey’s Menthols Copy Newports, Suit Claims

RICHMOND, Va. (CN) - Lorillard Tobacco has accused a competitor of copying its style in advertisements for the Bailey's brand of menthol cigarettes. Lorillard says S&M Brands swiped its Newport font and formatting in Bailey's print ads.

"Like Lorillard, Defendant has prominently used the Newport stylized mark, depicted in orange Cooper font on a green background," the lawsuit claims. "Defendant has even gone so far as to partially obscure the Newport stylized mark, in the manner of Lorillard's own advertising."

The lawsuit includes images of the allegedly infringing ads.

The plaintiff is represented in Federal Court by Kristen Calleja with McGuirewoods LLP.

Categories / Uncategorized

Subscribe to Closing Arguments

Sign up for new weekly newsletter Closing Arguments to get the latest about ongoing trials, major litigation and hot cases and rulings in courthouses around the U.S. and the world.

Loading...