Sunday, March 26, 2023 | Back issues
Courthouse News Service Courthouse News Service

Airline Sues Yahoo! For Selling Trademarks As Keywords

FORT WORTH (CN) - American Airlines claims Yahoo!'s search engine will not give Internet users "objective natural" results because Yahoo! sold American's trademarks as keywords to third parties, whose Web sites are listed above the airline's in Yahoo! search results.

American also sued Overture Services dba Yahoo! Search Marketing, of Pasadena, Calif. American is represented by Dee Kelly with Kelly Hart & Hallman.

Read the Top 8

Sign up for the Top 8, a roundup of the day's top stories delivered directly to your inbox Monday through Friday.

Loading...