MANHATTAN (CN) – Forty professional photographers complain that Taco Bell is giving away their work without permission in DVDs the chain is handing out to kids. The photographers say Taco Bell has handed out 2 million of the “Eco Rangers” promotional DVDs, after wrongfully acquiring them from Snap TV.
According to the federal complaint, Snap TV purchased rights to 102 images through a deal with Minden Pictures. But the licensing rights were nontransferable, the photographers say.
The restaurant chain handed out 2 million of the unlicensed products through its 5,800 U.S. restaurants, according to the complaint. The DVDs feature animal-themed games and meals from the kid’s menu.
The photographers seek $11.2 million in damages for copyright infringement, from Taco Bell and Snap TV. They are represented by Danial Nelson.